NEW STYLE AND COLOUR ALERT

SHOP MENS NORTHSTAR JACKET & KEYSTONE PANTS DENIM HEATHER

SHOP WOMENS HEAVENLY & TAHOE JACKETS & SIERRA PANTS DENIM HEATHER

PR Heavenly D heather Northstar D heath.jpg

Pure Riderz Heavenly Jacket Colour Floss with zip off faux fur $ 399.95 — Pure Riderz Heavenly Jacket Colour Floss
with zip off faux fur

Pure Riderz Heavenly Colour Ice Green with zip off faux fur $ 399.95 — Pure Riderz Heavenly Colour Ice Green
with zip off faux fur

Pure Riderz

Pure Riderz Heavenly Women's Snow Jacket- Powder
from:479.99
**Fit:** Regular Fit
**Warmth:** EcoLoft Insulation. Approx 100g
**Body:**100gm/2 Sleeves:80gm/m2 collar:40gm/m2
**Waterproofing:** 20,000mm EcoTech Fabric
**Breathability:** 20,000gms/m2

Pure Riderz 20K Killington Jacket colour Stratos
Pure Snow 45K Copper Pant colour Kale

travel far..live pure

〰️

travel far..live pure 〰️

Check out Pure Mountain Everest Sympatex 3-layer shell jacket in colour Notice

Pure Mountain Everest Ebony- 45,000 MM, 100% Windproof, Optimum Breathability

Pure Mountain Monte Rosa Women’s Sympatex 3-layer shell jacket in striking Raspberry

Pure Mountain Monte Rosa Women’s jacket in colour Silver

Pure Mountain Monte Rosa Ebony- 45,000 MM, 100% Windproof, Optimum Breathability On SALE $199.99

**Proud Supplier to the Seven Network PyeongChang 2018 Crew and Commentary Team**

Pre lockdowns.. Riding High @ Hotham pic-Charlie Brown

WELCOME TO WINTER 2021

JUMP TO SHOP MENS

JUMP TO PLUS SIZE MEN'S

JUMP TO PLUS SIZE WOMEN'S

Pure RIderz Killington Red Jacket RRP $ 449.95 — Pure RIderz Killington Red Jacket

SHOP KILLINGTON NOW

Pure womens Zion White beanie $ 49.95 — Pure womens Zion White beanie

Pure Snow Jacket Meibel 45K women’s jacket with removable faux fur ON SALE $279.99 — Pure Snow Jacket Meibel 45K women’s jacket with removable faux fur

Colour Sulphur : Don’t be boring in the snow

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The Pure Brandz Story
Pure Brandz is a Proud Supplier to the 7 Network PyeongChang Crew and Commentary Team.

Pure Brandz is a Proud Supplier to the Seven Network PyeongChang 2018 Crew and Commentary Team.

Check out some high speed and slow motion mountain action from Ben and Di from Fun Travel TV's trip to Queenstown, New Zealand last winter.

Geoff Wilson and Simon Goodburn head deep into the back-country of Norway to train and test their PURE gear for some exciting upcoming polar journeys.

Asahidake in Japan is a fun ski area for powder hounds, particularly those on skis and those who are prepared to work a little for the powder. We headed out for the day to Asahidake Hokkaido with our guide TMS from Journey Into Japan for some awesome powder skiing and also to check out the fumaroles. http://www.powderhounds.com/Japan/Hokkaido/Asahidake.aspx Music: Japanese by Action Davis

Geoff Wilson and Simon Goodburn - Founder and Adventurer from 5th Element Expeditions took our gear for testing over to Japan... hear what they have to say.

Highlights from our latest snowboard video shot on the mountaintops of Alaska. Check out Alexa as she gets choppered up to the highest peak and carves her way down the mountain, putting her Pure gear to the ultimate test.

Happy opening weekend for all at the PUREBRANDZ team :)

A day with plenty of face shots in the fabulous Central Hokkaido backcountry! It was quintessential Japan powder skiing in the backcountry! Many thanks to our guide Tim Macartney-Snape from Journey Into Japan. http://www.powderhounds.com/Ski-Shop/Travel-Services/Tour-Operators/Journey-Into-Japan.aspx

The Powderhounds headed out heli skiing on Shiribetsu (near Niseko Japan) with Hokkaido Backcountry Club. The fun factor wasn't a 5/5 - it was off the Richter Scale!! This Japan heli skiing isn't like a few other Japanese helicopter outfits that are rather lame - it's awesome! You can see our review of the Shiribetsu Heli Skiing on Powderhounds.com. Music: Breath in the Air - Great Skies, Japanese - Action Davis

The Powderhounds headed out with Harris Mountains Heliski New Zealand for a day in August 2015. The powder wasn't particularly deep but it was lovely and fluffy! See the review of Harris Mountains Heliski NZ on Powderhounds.com for more information. This video was not filmed using pro riders, but rather aims to show the experience that regular customers will get with HMH. Music: "Float With Me" by The Polish Ambassador (http://thepolishambassador.com/)

The Powderhounds headed out with Southern Lakes Heliski from Wanaka New Zealand to the Minarets. The powder wasn't super deep but it was very delicious! See our review of SLHS on Powderhounds.com for more information. This video of Southern Lakes Heliski NZ was not filmed using pro riders but rather aims to show a typical experience out heli skiing in New Zealand. Music: "Spinna 4 a Face" by Spinnaface (http://www.spinnaface.com/)