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Pure Brandz Reveals Ultimate Windproof, Breathable Jacket and Pants.

Skiing, snowboarding, climbing, snowshoeing, and all other snow sports are all about having the right winter clothing. The problem is not being able take a whole suitcase full of ski jackets and pants to deal with the changeable weather conditions or to swap when they get too sweaty inside. 

The solution is a lightweight, breathable, and 100% windproof garment from Pure Brandz that combats the effects of wind chill and lets moisture evaporate from the inside out; a welcome, refreshing feeling when the only focus should be on having fun. 

Pure Brandz breathability rating is 45,000GMS or RET Value 0.5. The reason why Pure Brandz say ‘optimal breathability’ and not state the number is because the breathability of a jacket is not a static number. The conditions of the temperature outside the jacket and inside the jacket are constantly changing and therefore the breathability of a jacket depends on the environment it is presented in.

Breathability changes for all fabrics according to temperature and humidity. Measurement of grams per square meter per24 hours is a static measurement at a set temp and humidity.

Sympatex is not microporous, like other fabrics. Sympatex is non-porous, therefore in contrast to other membrane technologies, the poreless compact Sympatex membrane is based on a physical and chemical principle.

The water-attracting (hydrophilic) part of the membrane absorbs the moisture from the body and emits it to the outside by evaporation.

This effect increases as the difference in temperature and moisture rises. The requirement for this function is a partial pressure gradient of the temperature and humidity from inside to outside.

The more your body sweats, the more moisture the membrane can transport outwards. The effectiveness of “Smart Dynamic Membrane Technology” therefore increases dynamically and on the basis of need. The RET value (Resistance Evaporation Transmission) is used as a value to measure breathability. This is the resistance that a material has to water vapour. A RET value of less than 6 is described as very good breathability. The Sympatex membrane achieves absolutely top values with RET values of up to 0.5.

Protects When Its Cold Outside

Cold weather already feels cold and when wind is thrown into the mix, it can feel even colder. This phenomenon is known as the Wind Chill Effect. Wind chill occurs when the insulating layer of air around the body that is generated during physical activity is taken away by the wind. That wind makes the current temperature feel lower than it actually is. And the higher the wind speed, the colder it feels. For example, if the current air temperature is 5[degrees]C and the current wind speed is 10km/h, the perceived temperature would be around 3[degrees]C. If the wind speed picked up to 50km/h, the perceived temperature would now be around -11[degrees]C. That's quite a difference! 

Pure Snow apparel is made using the Sympatex membrane to offer guaranteed protection against the wind chill effect due to its 100% windproof rating consistent with DIN EN ISO 9237 standards. As a result, 0 litres of air per second pass through 1 square metre of fabric used in Pure Snow jackets and pants. Armed with info on windproof standards in top-rated ski jackets, the topic now turns to one the least understood terms related to quality active wear - breathability. 

Breathes When It's Hot Outside

That uncomfortable feeling when moisture builds up within heavy, less-breathable outerwear can be a real pain. When the body sweats, it does so to protect itself from overheating. Although this natural process is vital, it also creates the risk that the body will be cooled excessively, for example if moisture in the clothing removes heat from the body. The consequences of this would be an unpleasant sensation on the skin, reduced performance, and a high risk of catching a cold. 

Contrary to the popular misconception that more air needs to circulate between skin and fabric, the answer is actually wearing a fabric that allows moisture vapours to escape and keep the body dry on the inside. 

A Hohenstein test measures the breathability of a fabric by simulating perspiration. From Wikipedia, “Ret is the measurement of the resistance to evaporative heat loss. The lower the Ret value, the less resistance to moisture transfer and therefore higher breathability.” 

Ratings can go from 0 to 30+, with those fabrics closer to 0 offering the best breathability and 30+ the worst. A ski jacket with a rating of Ret 10, for example, would provide a good level of breathability during moderate activities. The Sympatex membrane reaches absolute top values with a Ret value of down to 0.5. 

Taking full advantage of the hydrophilic (water-attracting) components of the Sympatex membrane, Pure Brandz garments absorb moisture from the body and transport it to the outside so that it can evaporate. This keeps the body warm and dry, and protects against the cold and rain even in extreme situations. In fact, the more intense the physical activity, the more efficiently the Sympatex membrane works thanks to its Dynamic Climate Control. Push harder and longer than ever before with Pure Brandz and Sympatex. 

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