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Travel Far. Live Pure.

wINTER — 17

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This Season

 

“...we listened to you the riders. You demanded stepping into something first class and we have delivered.”

 
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New This Season.

 

Explore your world with Pure Riderz.
Outerwear for those who crave new adventures everyday. Without that big investment, the Pure Riderz range has everything you need for an unforgettable Ride!

 
 

new arrivals

 
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Follow : @puresnow_

 
WIN a Pure Jacket! Head over to @still_stoked & enter on my latest pic! This shot was from a peak in Alaska. Wearing the Pure Brandz range 🤘🏻
With terrible skiing conditions in Alaska this spring, I went climbing the ice caves of the Spencer Glacier. Ice moving sounded like slamming doors. It was an incredible experience. My red Pure Brandz Jacket makes this photo even cooler! - Alexa from @still_stoked
Taking the freestyle out of the park & into the Australian backcountry on my splitboard - Winter 2015. Alexa @still_stoked 📸 @craigbrokensha
Powder, trees & pillows 🙏🏻 @baldfacelodge truly is every snowboarder's dream & pilgrimage. In 2016 I was lucky enough to go 👌🏻 - Alexa @still_stoked
Alexa from @still_stoked here! I'll be doing an Insta takeover this week, sharing my fav pics from my travels as a Pure rider & big mountain snowboarder! This one is from #Niseko Japan 🤘🏻 Who's thinking of a trip to #japow this winter?
The beautiful @powderhounds pair checking out the new snow guns on the Summit Run #mthotham how was your opening weekend? Get in touch and send us some snaps! 🌨🌨🌨 #openingweekend #snow #hotham #ski #powderhounds #travelfarlivepure
The @toastypress boys got pretty excited for opening day at @hothamalpineresort this year! 🍞🎉 #freeski #freestyle #hotham #hotham2017 #travelfarlivepure #openingweekend #bluebird #vic
A massive thank you to all of you that entered our competition however, there can only be one winner..... CONGRATULATIONS TO @tbarels you have just landed yourself a new Matterhorn jacket!!! ✨🎉 please send us a DM with your favourite colour and size. For everyone else keep your eyes peeled for the next comp! 🙊👍
A very happy Easter to all our valued customers. We hope each and everyone of you are having a lovely break wherever in the world you may be! #travelfarlivepure #easter #snow #adventure #winter #holidays #ski
#WIN either a Matterhorn or Kilimanjaro shell jacket! WHAT COLOUR COMBO WILL YOU PICK THIS SEASON?? To enter, follow these 3 easy steps: 1. Must be following @puresnow_ for a chance to win. 2. Tag 3 friends in the comments and mention your fav colour combo 3. Like this photo. Good Luck! Winner will be picked at random & announced 14/4/2017! . . . #competitiontime #skiwear#snowboardwear #winterfashion#winteriscoming #mountainlife
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