Leader of the Pack,

"I get a lot of comments on chair lifts about the stylish look of my Pure gear, and then my chair lift companion has to listen to me wax lyrical about how functional it is and how much I love it! Particularly on those ugly wet snow days at Mt Hotham, the Pure gear comes to the fore and I can’t help but subtly gloat about how warm and dry I am!

I also love the gear’s weightlessness for touring days, and whilst on a heli skiing recon trip in New Zealand, I really appreciated the stretch fabric whilst maneuvering in and out of the helicopter. I’m looking forward to making the most of Pure’s technical qualities in the deep powder of Japan on an upcoming trip."


Top Dog,

"Having been a Peak Performance fanatic for several years, I was a bit sceptical about the technical performance of the Pure gear. During the winter of 2015, I tested an insulated jacket and pants (which were very warm) along with a shell jacket and pants in virtually every condition possible (including good old Aussie rain and sleet) both inside the resort, backcountry hiking and heli skiing. Whilst nothing is ever going to be absolutely perfect in the rain, the clothing performed exceptionally well in most conditions. We are off to Japan soon to give the gear a thorough test in the cold climates of Japan and to see how it performs in the backcountry, and I’m sure it will be great. Overall I am very happy to recommend this product."


Action Snow Sports Founders - Ski & Board Coaching

"Totally Awesome” is what springs to mind which is why, we LOVE our Pure Snow Wear so much!! After trialing it in Japan last season, we were so happy with it that we’re now using it as our uniforms for all our Coaches! Running our clinics in Japan requires us to be comfortable, look professional and be easily seen by our clients on the mountain in all, weather conditions.  Pure gear is Light, Warm and Dry, very versatile and kind to the environment.  PURE - Simply Outstanding"



Snowboarder & Blogger @ Still Stoked

"First impression is WOW [the snow gear] is SOOOOO light and the fabric is not what I was expecting at all. It is really soft and not stiff like most tech layers. The clothes are great, I actually can not believe how light they are! I'm really excited to ride in them AND travel with them as my luggage weight will be so good!"

Matterhorn Jacket

Aspen Pant


Executive Director Blue Ridge resort and destination management consulting & Previous COO and Senior VP Secret Garden Resort - China

"After wearing the Pure range of clothing in China, Japan and Australia I thoroughly recommend it for its warmth, durability and weather proofing. China is a very cold ski experience and the Pure range was successful in maintaining warmth and protection from the harsh winds. Japan is chest deep powder and all times I remained warm and dry. The spectacular colour range adds to the excitement.. Just right for those promotional images and videos required in my line of work. Pure is a good looking and practical range of mountain wear."

Northstar Jacket

Verbier Pant

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Lifestyle Presenter

"Who knew how versatile snow wear could be? I love to travel, but packing is always an issue when I never know what we'll be doing next. Not only is Pure’s snow apparel light weight, it is adaptable to any occasion because it’s quality materials are as stylish as they are practical! I love knowing that by choosing Pure Brandz, I'm helping protect the environment - because there is so much more of this beautiful world I'm still yet to see!"

Monte Rosa Jacket

Aspen Pant



Professional Stunt Performer for Film & Television

"I love my Pure gear! I find it so versatile whilst on a film set. Due to the nature of the film industry you never know where in the world you will be next and what the elements might throw at you. The light weight design means I always have it with me and pure's 100% wind and water proof rating ensures I'm always protected."

Kilimanjaro Jacket

Kirkwood Pant


Principle Chiropractor & Owner of Jindabyne Family Chiropractic

"I can’t believe how warm, waterproof & lightweight the Pure clothing is. I always feel cold but the Pure Snow clothing kept me warm skiing in Japan and China (where temps got down to -30C). This clothing is the most technically perfect I have ever worn and it looks and feels brilliant."

Monte Rosa Jacket                                   Remarkables Pant


Surf, Sail & Snow Bum @ SurfFX

"Best threads I've ever worn!!! The bold colour range adds to the excitement...just right for sharing spectacular images and videos. Pure is a good looking, technical and practical range that considers our fragile mountain environments."

Telluride Jacket

Kirkwood Pant



Physiotherapist & Active Life Enthusiast

"This gear is the bomb! Not only do you look awesome is these bright block colours but youre comfortable too! Light weight, stretchy and breathable, I never feel cramped or too hot. You just cant go wrong with Pure - and its just a bonus that you know its all environmentally friendly."

Meribel Jacket

Aspen Pant

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