Pure Partners

At PURE, we craft outdoor clothing able to withstand the toughest conditions nature can provide with materials and manufacturing practices sustainable for the environment and all of its users. Our partners include:

Sympatex® is the World’s Best Performance fabric with optimal breathability and an incredible waterproof rating of 45,000mm. 

PrimaLoft® ECO is a warm, lightweight and water resistant insulation made of ultra-fine multi-diameter fibres recycled from post-consumer products.

RECCO® reflectors added to the garment will help rescuers find you should you ever get caught in an avalanche or other danger on the mountain.

EcoTech® + EcoLoft Stacked with awesome features using EcoTech fabrics & EcoLoft Insulations. 20,000mm+ waterproof, windproof & breathable mechanical stretch. Insulation is warm & toasty, lightweight and soft to touch.
All Pure Riderz garments are 100% recyclable & made from post consumer recycled products.

Introducing SympaTex Fabric

Being outdoors on a sunny day is amazing. Being outdoors on a day when the weather is a bit feisty is even more amazing when you have the right jacket. So when it came time to design our newest collection, we searched far and wide for a material that breathes and is water resistant to a standard above the accepted norm. Oh... and did we mention we would only use the material if it was recyclable.

Sympatex water column.png

This may have seemed an impossible standard but thanks to recent innovation and like-minded outdoor sustainable apparel enthusiasts, we found SympaTex. This German company produces a material, Sympatex, using a membrane that is 100% waterproof100% windproof100% recyclable, and has optimal breathability.

Each and every single one of our ski and mountain jackets use this material. Able to withstand water column pressure of up 45,000 mm in testing, with a membrane being considered waterproof by EN 343 standards if it can resist a pressure of 1,300 mm, Sympatex ensures our users are ready for whatever nature throws their way.

Curious and want to learn more. Visit their official website at http://www.sympatex.com/en.

Insulation with PrimaLoft-ECO

This combination of ultra-fine multi-diameter recycled fibers is a warm, lightweight and water resistant insulator that keep PURE apparel users dry and comfortable.

Besides giving our apparel less bulk, PrimaLoft-ECO also keeps you comfortably with the least amount of weight while you are skiing, climbing, hiking or just meandering your way through the outdoors on a brisk day. We're quite proud to have this included in our apparel.


PrimaLoft® Black Insulation ThermoPlume

Synthetic down alternative

Logos - all.jpg

The future of cold-weather gear has arrived with PrimaLoft® Black Insulation ThermoPlume.

  • Looks like high-end goose down

  • Feels like high-end goose down

  • Warm as high-end goose down but is completely synthetic

Small, silky plumes of fiber work in symphony to mimic the lightweight warmth, softness and compressibility of natural goose down. ThermoPlume delivers thermal properties equivalent to 550 Fill Power down in construction. The material scientists at PrimaLoft® have raised the standard even further with this all-synthetic package featuring down-comparable performance. A special blend of Primaloft® proprietary fibers delivers the performance features you need – insulating loft, wet weather protection and compressibility.

PrimaLoft® Black Insulation ThermoPlume®: This is how a fibre bundle of the material looks like    Image credit: Primaloft

PrimaLoft® Black Insulation ThermoPlume®: This is how a fibre bundle of the material looks like

Image credit: Primaloft

How PrimaLoft® Black Insulation ThermoPlume® works    Image credit: Primaloft

How PrimaLoft® Black Insulation ThermoPlume® works    Image credit: Primaloft

RECCO Avalanche Rescue Technology

RECCO® technology makes you searchable to professional rescuers in the event of an avalanche accident. The technology is utilized by 700+ rescue organizations worldwide to assist in the efficient location of burials. First introduced in 1983, the system has proven itself effective and is now adopted by an extensive network of ski resorts, helicopter skiing operations, parks, and search-and-rescue organizations in Europe, Japan, North and South America.

The RECCO® technology enables rapid directional pinpointing of a victim’s precise location using harmonic radar. The two-part system consists of a RECCO® detector used by professional rescue teams and RECCO® reflectors that are integrated into our collection of ski jackets and pants.

recco illustration pure brandz

To extend an extra element of safety to our fans we added RECCO® reflectors to our entire range of Pure Snow and Pure Mountain jackets and pants. They’re sewn directly into the garment so you'll always have them with you and you never have to change any batteries. Plus, you don’t need a user manual to learn how to use them. Just put on your jacket and pants and go. A RECCO® detector in the hands of a trained rescuer can make the difference between life and death.