Snowboarder & Blogger @ Still Stoked

"First impression is WOW [the snow gear] is SOOOOO light and the fabric is not what I was expecting at all. It is really soft and not stiff like most tech layers. The clothes are great, I actually can not believe how light they are! I'm really excited to ride in them AND travel with them as my luggage weight will be so good!"

Matterhorn Jacket

Aspen Pant


Executive Director Blue Ridge Resort & Destination Planning & Management Consulting

"After wearing the Pure range of ski clothing in China, Japan and Australia I thoroughly recommend it for its warmth, durability and weather proofing. China is a very cold ski experience and the Pure range was successful in maintaining warmth and protection from the harsh winds. Japan is chest deep powder and all times I remained warm and dry."

Niseko Jacket

Verbier Pant

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Lifestyle Presenter

"Who knew how versatile snow wear could be? I love to travel, but packing is always an issue when I never know what we'll be doing next. Not only is Pure’s snow apparel light weight, it is adaptable to any occasion because it’s quality materials are as stylish as they are practical! I love knowing that by choosing Pure Brandz, I'm helping protect the environment - because there is so much more of this beautiful world I'm still yet to see!"

Monte Rosa Jacket

Aspen Pant



Professional Stunt Performer for Film & Television

"I love my Pure gear! I find it so versatile whilst on a film set. Due to the nature of the film industry you never know where in the world you will be next and what the elements might throw at you. The light weight design means I always have it with me and pure's 100% wind and water proof rating ensures I'm always protected."

Kilimanjaro Jacket

Kirkwood Pant

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Principle Chiropractor & Owner of Jindabyne Family Chiropractic

"I can’t believe how warm, waterproof & lightweight the Pure clothing is. I always feel cold but the Pure Snow clothing kept me warm skiing in Japan and China (where temps got down to -30C). This clothing is the most technically perfect I have ever worn and it looks and feels brilliant."

Chamonix Jacket

Remarkables Pant


Surf, Sail & Snow Bum @ SurfFX

"Best threads I've ever worn!!! The bold colour range adds to the excitement...just right for sharing spectacular images and videos. Pure is a good looking, technical and practical range that considers our fragile mountain environments."

Telluride Jacket

Kirkwood Pant



Physiotherapist & Active Life Enthusiast

"This gear is the bomb! Not only do you look awesome is these bright block colours but youre comfortable too! Light weight, stretchy and breathable, I never feel cramped or too hot. You just cant go wrong with Pure - and its just a bonus that you know its all environmentally friendly."

Cortina Jacket

Aspen Pant