Pure Sustainability

If you love nature as much as we do then you'll be happy to learn that all PURE outdoor clothing is 100% recyclable, 100% free from environmentally harmful chemicals, and made using already recycled consumer products like discarded plastic bottles. Using the latest green technologies available, Pure Brandz produces high-end eco-friendly clothing for a variety of active lifestyles.

How do we do it? We partnered with like-minded outdoor eco-fashion enthusiasts at SympaTex®. The German fabric specialists produce a membrane that not only offers incredible waterproof, windproof and breathability qualities, but is also 100% recyclable like a PET bottle. Thanks to our use of SympaTex® fabric, the production of 5,000 Pure Brandz jackets can save approx. 1.5 tons of CO2 emissions – equivalent to 1,200 car trips of 10km each – compared to PTFE jackets. In terms of functional textiles, SympaTex® has proved how high tech and environmental protection can complement each other.

Pure Promise

We hold our products to a high standard of safety and sustainability. Our environmentally-friendly outdoor clothing allows you to explore the world with a pure conscience, knowing you're wearing the best apparel from its inception to its ultimate recycling.

Pure outdoor clothing is:

  • 100% Green
  • 100% Recyclable
  • Blue Sign Certified
  • FC Free
  • PTFE Free
  • Made from Recycled Products
  • Eco-tech Certified

Environment & Sustainability Award

We're proud of our efforts to deliver the 100% recyclable outdoor apparel that continues to be technically superior, so it’s nice to be recognised as one of the Gold Coast's top socially-responsible businesses with the August 2014 Gold Coast Business Excellence Award in the Environment and Sustainability category. Read More

Greenpeace Report

Greenpeace, in October 2012, found the Sympatex laminate/jacket with the lowest residues of PFOA to be the ecological alternative in the outdoor clothing industry. 

Read the Greenpeace report here: Chemistry for any weather. 

In the Greenpeace Detox Campaign “Chemistry for any weather - Part ll”, two independent laboratories tested 17 outdoor products for PFC and other hazardous substances and found the Sympatex laminate/jacket the test winner by far.

Chemistry for any weather Part II cover