About Pure

Welcome to PURE, the outdoor clothing brand with a conscience. Designed with care and diligence, we've crafted high-quality snow jackets that excel in the wilds and whims of nature while leaving the least possible environmental footprint.  

Our reasons are simple, we like to travel far and live pure. 

With over 30 years of combined industry experience and knowledge, we set ourselves a challenge back in 2010 to create a range of insulated ski jackets and lightweight shell jackets for the skiers, the mountaineers, the climbers, the wanderers and the travellers. This led to the creation of Pure Brandz® in 2013.

Based at our Gold Coast HQ, Pure Brandz retains a small but highly dedicated team of individuals that are passionate about designing the best snow gear Australia has to offer and ensuring that this dynamic company continues to grow and expand in the world market.


Our Commitments


Our Collections

Each one of our collections, from Pure Snow to Pure Mountain, feature the best of design and function using the premium performance materials that are environmentally sustainable.

Pure Snow

Helping snow lovers achieve those punishing body positions in deep powder!

Our Pure Snow collection of high-performance ski jackets and pants are constructed to enhance your skiing and snowboarding experience. Engineered interiors around the elbows and knees plus 100% seam-sealed contoured panels follow the shape of your body for greater range of motion.

Staying warm and dry on the mountain is just as important. That’s why our Pure Snow gear online range features Sympatex industry-leading 45K waterproof fabric and premium PrimaLoft Silver Insulation ECO. The Pure Snow range provides the perfect balance between performance, warmth and style while never losing sight of our responsibility to Mother Nature and our legacy to the future.

Men's Pure Snow | Women's Pure Snow

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Pure Mountain

For those of us that seek the “Path Less Trodden” we now have the perfect mountain apparel line …Pure Mountain.

The Pure Mountain series of lightweight 2 and 3 layer non-insulated jackets and pants gives outdoor enthusiasts the very best in waterproof, windproof and breathable performance thanks to their use of 100% recyclable Sympatex fabric.

The fully functional and ergonomic design of Pure Mountain outdoor clothing is complemented by the four-way, 300% mechanical stretch Sympatex fabric that is highly-elastic and extremely durable for that extra flexibility needed to reach your goals.

Men's Pure Mountain | Women's Pure Mountain

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Our Vision

To cater to a wider variety of active lifestyles, the Pure Brandz range of technical outerwear will expand to include golf, sailing, and other active wear in the near future.

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We live in a time where technology and innovative endeavours are constantly changing the definition of what’s possible. That’s why we embrace the knowledge that each collection of PURE men’s and women’s outerwear will be better and more environmentally sustainable than our previous.

#TravelFarLivePure