10 Reasons For Wearing Bright Outdoor Clothing

 Alexa @Still_Stoked matching the colours of her board with tropic, grape and khaki outerwear.

Alexa @Still_Stoked matching the colours of her board with tropic, grape and khaki outerwear.

While that grey outfit might make you a hit with the gloomy crowd, imagine how much more enjoyable and Instagram-worthy your day in the snow would be with fresh, vibrant outdoor clothing. You see, the mountain is one of the few places you can wear intense contrasting colours and hear praise instead of sniggers. In fact, wearing bright colours has so many benefits we could've made this post much bigger, but here are the ten best reasons we came up with.

Match Your Style
Remember when you used to get excited about everything in your world adorned in your favourite colours? Wouldn't it be amazing to relive that buzz each time you got dressed for a day in the snow? When the time comes to update your winter wardrobe, try our colour matcher to find your favourite colour combo. And if you really are smitten by all things grey then we hope the third reason on this list will persuade you to add a splash of colour to your life.

Match Your Gear
Got your own gear?  Don’t let it be the most visually appealing part of your setup. Complement the colours and styles of your boots, bindings, helmet, skis, snowboard, gloves, mittens, goggles, facemask, ski socks, scarf, woolly hat, ear muffs, GoPro chest mount harness, and any other ski accessory. You name it, now match it.

 Guy @surffx carving it up in Niseko. Check out the orange jacket and bindings. Does he know how to sync style or what!

Guy @surffx carving it up in Niseko. Check out the orange jacket and bindings. Does he know how to sync style or what!

Change Your Mood
Ok so the science is lagging on this one but many experts in alternative treatments believe that colours can affect your mood. Some even suggest the colour you wear reflects your personality. We scoured the internet and made a list of the most common mood-altering properties given to the following colours:

Green = productivity and freshness
Orange = fun and impulsiveness
Red = passion and enthusiasm
Tropic (light blue) = calming and relaxing
Surf (dark blue) = wisdom and power
Grape (purple) = creativity and luxury
Raspberry (pink) = romance and happiness
Khaki = peace and nature

We're sure many of you will look at this list, think about your ski clothing and say to yourself, “yup, that’s me!” – especially the clever, surf-wearing bunch!

Have we got the list wrong? Have we got it right? Leave a comment.

Make New Friends
Because our faces are often covered when we ski, other people only recognise and get to know us by our outerwear. Our fans have been telling us they have fellow snow lovers approach them at the resort and comment on how good they look. Some have even asked to feel the fabric of our jackets and were left impressed. A huge thank you to everyone for being wonderful ambassadors for PURE.

 Jen likes to complement her green jacket with raspberry pants and matching scarf. Mood-wise, she's productive, enthusiastic and happy!

Jen likes to complement her green jacket with raspberry pants and matching scarf. Mood-wise, she's productive, enthusiastic and happy!

Stay Together
Donning dull apparel means your snow buddies won't see much of you in the white fluffy stuff. Now try staying together when skiing through the trees on a misty day wearing white pants and a camouflage jacket. Wearing bright colours means you can keep an eye on each other even at a distance. And if you get separated, you can quickly scan your surroundings, see where your friends are and regroup.

Keep Children Safe
Anyone who's been to a theme park will have seen members of the same family all wearing the same outfit. The same bright pink t-shirt or Mickey Mouse jacket. It's a useful tactic to keep kids safe because if they do wander off, they can easily identify you by what you're wearing and even describe your outfit to staff. It works in Disneyland and it can work on the mountain during a family ski trip.

Spot Your Friends
While dark colours are great for walking around incognito, they’re not so great when your friends are keeping a spot for you in the lift lines but can't see you. Let’s, er, face it, your goggle tan won’t catch the eye as much as a red ski jacket no matter the intensity of your lobster-esque glow.

 Gary flying through the trees in Hakuba and staying visible.

Gary flying through the trees in Hakuba and staying visible.

Avoid Collisions
Following the National Ski Patrol’s ski and snowboard code of conduct is everyone's best bet for avoiding a collision. But a code does not provide 100% protection against collisions; there will still be out-of-control skiers/snowboarders and blind spots. If a flash of colour appears in front or in the peripheral vision of others, it increases the chance they'll notice you and take action to avoid an accident.

Get Rescued
We’re not saying bright clothing is a replacement for proper backcountry safety gear like an avalanche beacon and radio. That’s why we equipped our outdoor clothing with the RECCO avalanche rescue system. But vivid colours can make the job of search and rescue teams a little easier in case you're ever stuck hanging upside down in a tree.

Be A Better Social Sharer
Facebook, Twitter, Instagram, Pinterest, YouTube, etc., are all great for sharing your best holiday moments. But do you want to bore your friends to death or do you want to inspire them? I’m sure you want the latter. When your friends scroll their feed, give them a reason to stop on your post. Share something interesting. Share something colourful.